Intro to Creating an Online Presence - What Your Small Business Needs to Know

More than 97% of consumers will search for a business through the internet. Since most of your customers are already online, you need to be as well. Having a strong online presence is an essential part of any business or brands marketing strategy, regardless of the industry, because it helps to show what you offer to your target market and helps you reinforce your brand.

Who Needs a Website?

In the digital age, every business needs to be online to display their website services. Whether you are a local small business or a giant corporation, your customers are online, and your online business is the first impression a potential customer will have when looking for your services. Having an online business will help customers easily find you, add credibility to your brand and increase your overall sales. Here are a few other reasons you need a website.

1. Websites Are Free Marketing Tools

Creating a website is essentially like having a free marketing tool for your business. Think about it like having a physical billboard for your company. This billboard is working for your business even when you're not and functions at all hours of the day. You can completely control your website to show the images and information you want your customers to know about your services and products. You can even use the space to highlight or answer FAQs.

You can integrate forms to capture information about your customers, such as their home address, e-mail, phone number, and other pertinent information. You can use this data to educate customers about upcoming products or create relationships with potential customers. On top of that, you can have specific features built into your web design to keep track of analytics about your customers, which can help you ensure you're catering to the customers that come to visit your site.

2. You Can Rank

Higher with SEO

For search engines to be able to rank your website, you need to present your content in a way that's orderly and organized for your customers. When you use a heavily coded layout or put too much information on your page, you can impact where you land when users search for a similar product or service that you offer or when they search for your business.

Why does this happen? Search engines do a crawl through your website to try to find the content that is r

elevant to the customers that are looking for it. When you have a clean page, the search engines can easily match up keywords with the content on your page, improving your rankings and making you visible to your target market. When it has no organization and is not orderly, it can affect potential business and your overall order.

3. You Can Brand Your Business

Your customers will base their judgment about your company on your website. More than 75% of customers admit to doing this already. You can highlight and paint your company in any light you want using different fonts, colors, logos, and images. Your website is essentially the front-page magazine for your business.

Think about companies that alre

ady use their website to build their company brand. For example, consider Apple. They offer a modern website that is sleek and adequately sells their products. You don't get confused when you visit an Apple website. Everything is easy to find and consistent. Your website should follow the same idea.

Build an Online Business By Choosing Professional Web Design

A website is a valuable asset that you can use to make money in 2021. If you don't have a website design, it's essential to use a professional who can help create the website your brand needs. Contact us today to get a free consultation and chat about your web design dreams.